About the Project A new print campaign was developed for Amitiza and this needed to be translated into a digital format onto their existing website. Working with and manipulating the new photography, I integrated the photos into the existing design of the website template. Following a budget and working closing with developers, I provided various design solutions that exceeded creative and business requirements. 6 unique design compositions were created to give the client a variation in styles. The Healthcare Professional website homepage and eCRM program were also key elements part of the refresh.
Following the launch of the refreshed website, the complex site was transformed into a mobile friendly experience. Working with the UX team and pulling data from analytics to determine which pages were of importance to mobile users, I designed mobile optimized pages that aligned with the desktop version of the website.
My Role Working as a senior designer and art director at Klick Health, I managed the execution of all web-based creative requirements for their most profitable pharmaceutical client, Amitiza. I led multiple projects at once with a strong focus on concept creation, interface design and usability, brand consistency, detail and quality assurance and provided support with the production process. I scheduled and delegated time to work within budget allowance, initiated daily communication with the project team, contributed creative insights and presented work and ideas to client and team.